The Cuban Fund of Cultural Assets (FCBC) takes concretions on the promotion of products such as the humidor for the habano, leader of its marketable offer, and the placement of other works of the artisans and artists of the island in this market.
The company's deputy director, Martha Ibis Sanches, told Prensa Latina that they reached that consensus with a Chinese state firm after having fruitful exchanges with its president.
"We have expanded the commercial landscape of the Fund and strive to enter this market that is highly competitive, but in which the company has the advantage of offering products of high artistic value, and unique in its concept and workmanship," said the official. He indicated that they also expanded relations based on previous contacts that extrapolated to the Chinese scenario.
'So in that sense we had a fair that we rated as satisfactory. As an experience, in addition, socio-political and economic is unique because we have been able to live a social model very similar to the one we aspire, with a very broad spectrum and that looks at Cuba with a favorable point of view, ”he said.
Sanches added that for the FCBC it has been very constructive to participate for the second time in the CIIE, they hope to repeat next year and obtain higher results compared to the current edition.
Similarly, Manuel Alvarez, vice president of the National Council of the Performing Arts and representative of the marketing company Escenarte, mentioned among the advances made in the fair the renegotiation of financing, the possible hiring of more talents and more business contacts.
He also commented on the emphasis placed on new fronts in order to arrange some type of foreign investment and insert Cuban circus, dance and classical ballet artists into another area of culture.
"We had the possibility that on the Day of Cuba (in the CIIE) the cast of the National Circus that is here (…) would be with us and accompany us," he recalled.
Alvarez stressed that above all they propose in this edition of the fair to consolidate the space achieved in China and looking for other alternatives such as the Ministry of Culture, to see as from other fronts what other companies can enter such a wide market and with so many possibilities.
The FCBC and Escenarte form art of a delegation of 31 companies and nine business representations of Cuba with offices in China that attend the international stock exchange, valued as key next to the initiative of Fringe and the Road in the role played by the Asian giant against of protectionism.
The fair generates high expectations because it is the opportunity to reveal to the second power of the planet the exportable offers of each participant, to then arrange possible business.
Cuba has the goal of better inserting its goods and services to position them in development zones and technology parks of the Asian giant.