why are there so few international artists invited?


Photo Credits: Pure Charts / Bestimage Montage

D-Day for the NRJ Music Awards! The famous ceremony begins its 21st edition tonight at the Palais des Festivals in Cannes. This year, the big stars of the evening are undoubtedly Angle, Soprano, Kendji Girac, Vitaa and Slimane, both level appointments and performance level. On their side, Christophe Ma, Clara Luciani, M Pokora, Romo Elvis, Three Gourmet Cafes or Aya Nakamura will sing their songs throughout the evening. A large panel of French singers that leaves a great deal of room for international artists. This year, only six foreign stars will be in the game: Jonas Brothers, Sam Smith, Pedro Capo, Lewis Gavin, Lewis Capaldi and Tones & I.

"La Francophonie the honor" of the NMA

A list that surprised some Internet users, due to not see standards superstars come to ignite the ceremony. To this, the NRJ Music Awards general coordinator, Jacques Grimal, has an answer. This year, we are honoring the Francophonie. One-third are international and two-thirds are French-speaking. Our goal is to stick to trends he explains in an interview granted Paris Match. He is delighted to welcome the Australian Tones and I: (She) is not yet very known, but it is the interpreter of "Dance Monkey", big tube of the moment .

An important financial cost

Conversely, Taylor Swift, Lady Gaga, Ed Sheeran, Billie Eilish, Lil Nas X or Shawn Mendes will not be moving. Many times, these stars have yet marked the musical year. It's much more complicated with them. Singers earn more by performing than by selling records, so their tours are longer than before. The economy of the sector is not flourishing and bring people from far and away expensive. Especially since they are not alone, if they have dancers, and we can go up to 50 people. It's a big logistics adds Jacques Grimal. It must be said that it is the honor to ensure the arrival of these stars and to house them on site, all at the expense of the NRJ Music Awards. If the different labels take care of the transport, the stars are not paid to come the evening. Despite this, the general coordinator adds that some artists are already in discussion for the edition … 2021: The schedules of the tournes are made one or two years in advance. We must lay the groundwork . In its 21 years of existence, the NRJ Music Awards have included Madonna, Britney Spears, Beyonc, Lenny Kravitz, U2, one direction or Rihanna. Last year, Muse, Dua Lipa, Shawn Mendes, Black Eyed Peas, Bebe Rexha and Anne-Marie were the foreign artists invited to the ceremony.

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