Bayern announces record sales at the annual general meeting


The cash register is right.

As we already know, FC Bayern Munchen AG has closed the past financial year with record figures. Between July 1, 2018 and June 30, 2019, the record German football champion sold 750.4 million euros, 93 million more than in the previous financial year.

Net income after taxes amounted to 52.5 million euros, which is 23 million or 78 percent more than in 2017/2018 and 13.3 million more than the previous record surplus for 2016/2017. On Friday evening, Bayern presented these official numbers to their members at the annual general meeting in the Munich Olympiahalle, where Uli Hoeneb resigned as president. (The Annual General Meeting of FC Bayern NOW LIVE in SPORT1-LIVETICKER)

Sponsorship and marketing flushes coffers full

Overall, the FC Bayern AG stands despite the departure of the team already in the second round of the Champions League 2018/19 outstanding. The equity of the entire group rose to € 497.4 million as of June 30, 2019 and current assets to € 211.8 million. The numbers refer to the balance sheet of the entire group, which also includes Allianz Arena Stadion GmbH. Alone with the long-paid stadium Munich generated a surplus of 10.4 million euros.

The "sponsorship and marketing" was with 196.5 million euros, the largest on the revenue side, followed by "playing" with 179.1 million: The Champions League made in spite of the early departure against Liverpool with 86.7 million euros largest share of this item. Merchandising yielded 91.5 million euros. The largest item in the expenditure was the personnel costs for the team and the now almost 1000 employees in the amount of 336.2 million euros.

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The companies of FC Bayern AG, above all FC Bayern Munchen e.V., which receives a dividend of EUR 11.25 million for its 75% stake, also profited from the good results. The other shareholders, each with 8.33 percent, are Allianz, Audi and adidas.

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