Airbnb becomes one of the big sponsors of the Committee …

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The giant of the rental of private tourist accommodation Airbnb announced Monday in London that he became one of the main sponsors of the IOC. The contract carries until 2028.

This partnership, unveiled by the co-founder of the platform Joe Gebbia, comes as the company seeks to improve its image before a possible IPO in 2020. Airbnb enters the closed circle of large companies members of the program "top" IOC, which already hosts thirteen groups, including Alibaba or Coca-Cola.

At least until 2028

The deal, the amount of which has not been disclosed, will cover a total of five editions of the Olympic Games, namely Tokyo in 2020, Paris in 2024 and Los Angeles in 2028 for the summer, as well as Beijing in 2022 and Milan-Cortina in 2026 for winter, the IOC said in a statement. This is for the US platform a major marketing contract that should allow it to support its development and return a more positive image facing many controversies.

Popular with millions of tourists for its prices deemed attractive, Airbnb has attracted the wrath of many hotel professionals, who accuse it of reducing their market share and claim from the authorities a better control of the activities of the American company . Several contentious oppositions actually currently the American giant to the City of Paris, less than five years of the Olympics in the French capital.

Sustainable accommodation

The partnership will include accommodation for visitors and families of athletes during the next Olympics, in an environmentally friendly way. "This innovative partnership reinforces our strategy of ensuring that the effective organization of the Olympic Games is sustainable and leaves a legacy for the host community," said Thomas Bach, IOC President.



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https://www.arcinfo.ch/articles/sports/autres-sports/sports-airbnb-devient-l-un-des-gros-sponsors-du-comite-international-olympique-882009

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