It becomes a habit for Alibaba. This year again, the Chinese giant e-commerce exploded its figure 12 months earlier at giant sales on its platforms Taobao and Tmall. Since the creation of the "feast of the single" in 2009, it is the 11th record of the group with sales this year of 38,3 billion $ (+ 24% compared to the past year), generated by 200,000 marks participants, 10% of whom are foreigners.
Yin Liqing, IT manager in Beijing, was not impressed. Six months earlier, he had calculated with 99% accuracy what would be the new amount of sales of Alibaba, explaining that each of the records followed a linear curve, thus suggesting that the figures would be rigged. The Hangzhou group was quick to lodge a complaint against him for defamation. Some e-commerce players were defending the firm, arguing that it is perfectly normal for sales to follow a linear progression, since the marketing strategy and the reductions are set according to the objectives to be achieved. Even his founder Jack Ma, having passed his hand in September to Daniel Zhang, felt compelled to confirm the amounts earned until the last cent. He even assured that Alibaba could have done better, lamenting a relatively hot weather for the season, not conducive to the sale of ready-to-wear, but also that 11.11 falls on a Monday, discouraging shopping in the middle of the night before going to work the next day. "We hope that in the future, half a day of leave will be granted to allow everyone to take advantage of the opportunity," he pleaded.
Indeed, the day before, a television gala was counting until midnight. The American singer Taylor Swift, had been invited as well as 41 celebrities promoting Chinese rural handicrafts. It should not be forgotten that Alibaba is a player in the government's anti-poverty program: by 2020, Taobao is expected to support 3 million people in 5,500 villages.
Shadow chalkboard, the plastic waste caused by such a frenzy of purchases: last year, Greenpeace estimated at 250 000 tons. By 2025, waste accumulated by the e-commerce sector will quadruple to 41.3 million tonnes. Only 5% of plastic packaging is recycled.
Hong Kong held back in turmoil
In Hong Kong, 11.11 was probably the most violent day since the beginning of the crisis six months ago. This is the time that Alibaba chose to officially announce its listing on the Hong Kong Stock Exchange, joining among others Xiaomi and Meituan-Dianping. 575 million shares will be offered at a price of 188 HKD each. Thus, on November 26, the group aims to raise $ 13.8 billion, especially from Chinese investors, who will have access through the system of "connect stock"With Shanghai or Shenzhen, relaxed on October 28 to include multiple voting shares.Alibaba, Hong Kong will also represent an alternative, if the administration of Donald Trump decided to cancel the Chinese companies listed in the US. harden the rules against them (like revealing any financial or political ties with the Chinese government).
After a stock market listing in New York in 2014, where Alibaba raised $ 25 billion, choosing Hong Kong for its second listing was a sign of confidence in the former British colony, when it had just plunged into recession at 3rd quarter. However, Alibaba has long hesitated before taking action, relying on a calming of tensions, and especially fearing to displease Beijing seeking to attract its tech giants on its mainland stock markets, including Shanghai and its new market "star" dedicated to them. What are the reasons that convinced Alibaba to do it anyway? These good figures of 11.11 of course, but especially a likely agreement implied by Beijing, which could seek to save the image at risk of Hong Kong as the first Asian financial center.
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